<b>East End Brown Basmati Rice is matured for 2 whole years before it is polished and packaged...</b><br>
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East End's East End Brown Basmati Rice is sourced from the fertile foothills of the Himalayas. Generations of experience of cultivation, selection and aging, has created probably the best Basmati Rice - the preferred choice of East End Brown Chefs for centuries. Each selected grain is matured for at least 2-years to give you unrivalled cooking quality. The grain cooks to 3-times it's uncooked size and has an unforgettable fragrance and uncompromising flavour - the true sign of 100% PURE BASMATI.>!!